It seems like Clubhouse is the NEW social media app that everyone can't stop talking about – or using. Think about it like a conference call with your favorite celebrities or entrepreneurs. The Clubhouse App launched back in April 2020 by the founders, Rohan Seth and Paul Davison, who have been low-key on social media and press outlets. By May of the same year (one month), the app had reached a $100,000,000 valuation.
So what is Clubhouse? It is a social app that lets users voice chat in real time. You’re able to bounce ideas off each other, share stories on specific topics, or expand your network globally. The main focus behind Clubhouse is creating engaging conversations that bring people value.
But here’s the catch. Why is everyone talking about Clubhouse? Because it is one of the most exclusive social media platforms. You are only allowed access to “The Clubhouse” by being invited by someone already on the app. (We’ll get into more detail about that later) With this invite-only structure, the app has officially made us feel like the kid who didn’t get invited to the birthday party.
You can find celebrities like Paris Hilton, Scooter Braun, Meek Mill, or Gary Vaynerchuk chatting in REAL TIME. You’re able to join rooms with your favorite celebrities as they talk on topics like real estate, sports, philosophy, angel investing, or just meeting people.
Clubhouse can be used for so many reasons like networking and meeting new people in the world – which we all know how difficult can be nowadays. You can use Clubhouse to:
After you’ve convinced someone to give you one of their limited invitations, you’re able to create your own Clubhouse profile account. This profile will include your bio where you’re able to share what you do and what your specialities are. Afterwards, you can connect your Instagram and Twitter accounts so people can find you when you’re chatting around. Start searching for some of your favorite entrepreneurs or influencers and following them to get notified when they join rooms.
Welcome to Clubhouse - you’re officially in! You should be looking at the main page now and here you’ll find any active ongoing rooms. If you look at the top, you’ll see any scheduled rooms or click on the calendar at the top right to see the full list of upcoming events. You can also create your own event and include co-hosts or guests to jump in with you.
After you’ve toured the hallway, click on any of the rooms that peak your interest. Topics can be related to social media marketing, music beat battles, or high performance habits. Once you’ve selected a room, you can now listen in to conversations happening in real-time. You can scroll around and see who’s currently in the room, ping someone to join in with you, or leave quietly if you aren’t feeling the conversation.
You may only talk if you’re a Clubhouse Moderator or Speaker. They are the only ones with the ability to unmute or mute their microphones, unlike listeners.
A Clubhouse speaker is actively partaking in conversations with other speakers or moderators. They have the ability to unmute or mute their microphones, unlike listeners. Clubhouse speakers are the profile bubbles that do NOT have a green star (*) next to their name.
A Clubhouse Moderator is someone who leads the conversation in a Clubhouse room. They must be able to make the room engaging and value-driven while keeping things respectful. Moderators have the ability to invite people from the audience to speak, promote other speakers to be moderators, or send other speakers back to the audience. Think about it like the bouncer at a nightclub. If you look at the profile bubbles, they’re the ones WITH the green star (*) next to their name.
When you first join Clubhouse, you start off as just a listener. You listen in to conversations, have the ability to click on profiles of people you want to follow, and get a general feel for the conversation. Depending on the Clubhouse room, you may or may not have the option to raise your hand if you were to have a question to ask to the speakers.
When you scroll down the room, past the speakers and moderators, you’ll see the next section say “Followed by the speakers”. Those profiles are people that are (wait for it) followed by the speakers. If you’re hoping to get connected with the speakers that are in that room, these profiles are “your one connection away” ticket and may make an introduction if you develop a good connection together.
After those profiles, you’ll see the rest of the general audience of listeners. These are normal folk that are just listening into the conversation, but do not have the ability to unmute their microphones.
The Clubhouse App is only available on Apple iOS at the moment.
Like I mentioned before, Clubhouse is pretty exclusive. You can only join by being invited by someone already in Clubhouse. They’ll send you a text message with an exclusive link to join the app that is linked to your phone number. You can ONLY register using that number or else your invite is basically useless.
You are only allowed 3 invites per person on Clubhouse. So make sure to use them wisely. Once someone accepts your invite, you’ll get credit for hooking them up. Whenever someone clicks on their profile, they’ll see at the bottom “Nominated by ‘your name’”, that is clickable to your profile!
So here’s the step by step way to get invited into Clubhouse:
With an estimated 1 Million users on Clubhouse, who should you follow? There’s so many celebrities, influencers, Youtubers, entrepreneurs, music artists, and athletes that are constantly using the app. You can even find some A-Listers hosting rooms that have lasted more than 48 hours and raised more than $45,000.
Spectacular Smith is a serial entrepreneur and marketing expert. He is the Chairman and CEO of Ad Wizar - an Inc 500 Company. He is also a member of Multi Platinum recording group, Pretty Ricky. On Clubhouse, Spectacular created the group called “The Power Circle” that raised more than $45,000 within its first 2 days for single mothers with the help of entrepreneurs like Paolo Moreno, Brittany Michalchuk, Ezra Firestone, Brett Knutson, Fernando Cruz, Eric Siu, Dustin Black, and many others.
Dan Fleyshman is a serial entrepreneur and investor in 36 companies. He has spent $60,000,000 on influencers and has spoken at 250+ events worldwide. Dan has created rooms revolving around Business and Marketing including celebrity guests like Paris Hilton, Rich Saghian (CEO of Fashion Nova), and Sophia Amoruso (Girlboss, Founder of Nasty Gal).
Alex Quin is the founder of Hustle Inspires Hustle and Chief Marketing Officer at UADV. Alex has had collaborations & partnerships with brands like McLaren, Microsoft, Puma, VaynerMedia, Manychat, INBOUND, and Florida International University. He is the host of Hustle Inspires Hustle podcast streaming in 95+ countries with guests like Andy Frisella, Neil Patel, Grant Cardone, Randi Zuckerberg and Olivia Ormos.
You can frequently find Alex as a Clubhouse moderator in rooms led by Dan Fleyshman, Spectacular Smith, Grant Cardone, Paris Hilton, and others.
Since starring in "The Simple Life", Paris Hilton has built a global empire as an influencer, DJ, designer, recording artist, Entrepreneur, and Investor. In 2006, she created Paris Hilton Entertainment, a multi-billion-dollar company consisting of 45 branded stores and 19 product lines, which have surpassed over $4 Billion in revenue. Variety declared Paris HIlton as a "Billion Dollar Entrepreneur" in recognition of her successful business and global brand.
This man needs no introduction. Elon Musk announced that he would be doing a Clubhouse room called "Elon Musk on Good Time' with Sriram Krishnan. If you don't know who Elon Musk is, he is the co-founder of big companies like Tesla and SpaceX. Just recently beating Jeff Bezon, Elon Musk becomes world's richest person as wealth tops $185bn.
Paolo Moreno is an advisor and investor specializing in digital marketing campaigns. He made his first Million at 23, by age 35 he reached a Billion dollar IPO. He has worked with clients like Fashion Nova and Jake Paul.
Casey Fleyshman is a Certified Personal Trainer and Nutrition Coach with over 1 Million fitness followers on social media. She's the CEO of Did You Dye - a handmade tie dye sock company. Casey loves to help her audience optimize their health and believes that our health is our most valuable currency we'll ever have!
Brian Breach is an entertainer, influencer, recent TEDx speaker & entrepreneur. After pivoting away from music, he started shooting comedic content and had one of his videos go internationally viral. He was able to leverage that and his TEDx talk to speak around the country and be a guest on tons of podcasts, radio shows, magazines, and TV. He’s currently working on his own show called America’s Gone Viral and plans to make his mark on the world in a positive way.
Brittany Michalchuk is a connecter, coach, and consultant that has been featured on Metro, CBC, and more. She's the host of The Vitamin B Show Podcast and has worked with Top 500 companies like Dentyne Ice, Wrangles, and other 7, 8, to 9 figure businesses.
Conversations happen in real time so the FOMO (Fear of Missing Out) is real. Once these rooms are over, you can’t replay it or watch it again like a Youtube video. Everything is happening LIVE and in real time. Which is why it’s so easy for users to stay glued to the platform so they don’t miss a single second of the conversation.
It’s obvious to see why Clubhouse is gaining so much popularity in such a short amount of time. Everyone wants to be invited to the party and be part of the conversation. If you find yourself upon a Clubhouse invite, snatch it up quick and get on the app! There’s no say when Clubhouse will be officially open to the public, but for now the idea of exclusivity sells and the only direction Clubhouse is going in is UP.
Alex Quin is a full-stack marketing expert and global keynote speaker. Founder and Chief Marketing Officer of UADV Marketing - a member of the Forbes Agency Council.
