Kent Yoshimura (Co-Founder of Neuro): Determination in Business Success - #35

We all know that entrepreneurship is NOT easy. Obstacles are constantly in the way and you feel like you’re never going to win this game. But Kent believes otherwise. Alex Quin talks with Kent Yoshimura, Co-Founder of Neuro, world's first nootropic sugar-free caffeine gum that contains caffeine, L-theanine, and vitamins B6 & B12. Both Kent and his co-founder Ryan have used their adversities as an advantage to create a solid team based on their company’s cultures and mantras. Learn about the best ways that Kent was able to organize his priorities, stay determined, and accomplish his tasks for the day, all while getting the essential rest he needed!

Entrepreneurial Wisdom Nuggets:

• Build a consistent routine and be able to transition if a new shift of changes comes. Prioritize your tasks and setting timelines on things will help you complete goals effectively and efficiently while getting the essential rest you need.
• Don’t cut yourself short of an opportunity because you don’t think you’re qualified enough or that you’ll never get a response. Always take the chance and try.
  

Podcast Outline

[01:56] A little background of how I ran into you

[02:30] We saw that you guys were on Shark Tank

[03:01] This goes way way back over 10 years ago

[04:11] When he was 19, he got injured in a snowboarding accident

[06:19] I didn’t know anything about business

[07:51] In 72 hours, we reached our goal and then TIME Magazine picked us up

[09:28] I was hand packing and shipping product out of my house

[10:38] Those are the characteristics of great leadership

[11:37] How is your daily routine?

[14:27] Access to FREE Resources

[15:59] If you’re listening right now and you have a team

[16:24] Let’s talk about Shark Tank

[19:45] It’s not just about money

[21:17] Make sure you always have a consistent message

[21:40] The review T-Pain did for you guys

[25:23] It was because I tried

[27:27] Do you have any great books that you can recommend?

Kent Yoshimura & Alex Quin Power Quotes

“Getting rest becomes much better than just doing work.” - Kent Yoshimura

“Every single person, we choose to come into our company because they’re an extension of our culture.” - Kent Yoshimura

“Don’t compromise your integrity, your brand, who you are, your ideals, your core beliefs for anything that doesn’t feel right.” - Alex Quin

Resources Mentioned 

Kent Yoshimura Instagram

Neurogum

Ryan Chen Instagram

Neurogum Instagram

High Output Management by Andrew S. Grove

The Sun Also Rises by Ernest Hemingway

Alex Quin’s Instagram

FREE Resources

22 Immutable Laws of Branding by Al Ries & Laura Ries

Never Split the Difference by Chris Voss

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