In this episode, Alex Quin chats with Robert W. Bly (aka Bob Bly). He is a professional writer, speaker, and marketing consultant with over four decades of experience in business-to-business, high-tech, and direct response marketing. He became a self-made multi-millionaire while still in his 30s. Bob is the author of more than 90 published books including Careers for Writers, Secrets of a Freelance Writer, The Copywriter's Handbook, and The Elements of Business Writing. Bob Bly is famously known as “The World's Best Copywriter”. The Direct Response Letter, Bob Bly's free e-newsletter, has over 60,000 subscribers.
Wisdom Nuggets
Copywriting Can Convert Efforts Into Results:Copywriting is a great way to show authenticity, personality and create a brand image for your company. It is not only about the videos and graphics that you put out. Good copy can be a gamechanger in producing results for your ads and marketing campaigns.
Be A Learner: You are never out of school. Be a continuous learner and keep staying updated with all that is going on in the world and the new ways of doing things. With the rate at which things are changing today and technology is advancing, it is important to keep reinventing yourself and staying ahead of the curve.
Do You Love To Work: What is your mindset around work? Do you view work as a drag and is just something you need to do to pay the bills? When you start loving work and enjoy the process of it, work can become more fun than fun. Even better, you will end up being really successful when you change your outlook on work.
Podcast Outline
[01:15] What's going on everyone
[01:46] The Copywriter's Handbook
[03:10] Bob Bly - Chemist or Copywriter?
[04:38] Publishing his first book at 27
[05:50] The rundown on copywriting and why it is so important
[07:30] Catch yourself making mistakes. Don’t let others catch them.
[08:10] The 25:50:25 formula
[09:20] School is never out for the broke
[10:20] Learning is only valuable when you apply it
[11:34] Self-education is like the Sunday New York Times
[12:20] It is important to go to events and conferences
[13:22] Hey (break)
[14:46] The Big Book Of Words That Sell
[16:08] Do you love to work?
[17:18] Bob Bly’s client portfolio
[18:32] There is less competition when you pick something more technical
[19:52] Run with a lean team, but talented team
[20:32] Can copywriting be automated through AI?
[22:00] Check out Conversion.ai
[23:24] How does Bob want to be remembered?
[24:16] Connect with Bob Bly
[25:14] Three letter domains can be sold for $8 million dollars!
Power Quotes
‘’Copywriting converts marketing and advertising into productive results.’’ - Bob Bly 6:10
‘’Never be too busy to learn’’ - Alex Quin 5:55
‘’Make work more fun than fun.’’ - Bob Bly 16:14
‘’It’s not about how big your team is. It is about how far your team can go.’’ - Alex Quin 20:06
Alex Quin is a full-stack marketing expert and global keynote speaker. Founder and Chief Marketing Officer of UADV Marketing - a member of the Forbes Agency Council.
