Building a Consistent Brand with Olivia Ormos | EP 26

Olivia Ormos is the founder of OO & CO, a full service Miami based agency that specializes in events, digital marketing, social media strategy & influencer relations. She is also responsible for the creation of the famous Model Volleyball event founded in 2010, that takes place in both Miami Beach and Los Angeles. Olivia, a Florida Gator, has been managing and organizing high profile events since she was 19 years old starting while she was still in college. This episode is full of rich information from Olivia’s experiences such as deciding on the branding of her companies to the layers of producing a major event. 

Entrepreneurial Wisdom Nuggets:

• Challenge yourself to do what you think you can’t so that you can grow into the entrepreneur you were meant to be.
• Make sure that your branding is consistent for multiple uses from online formats to future merchandising opportunities.
• Make sure you cross reference your business name across all social media and .com platforms as well as research the competitors within similar spellings before committing 
• To the best of your financial ability, set goals to travel and participate within high end/first class events to meet better prospects for business deals. Position yourself to be in the right place at the right time.
  

Podcast Outline

[02:01] Getting to know Olivia’s story

[03:00] Alex’s experience setting up his agency straight out of college

[04:14] Challenge yourself when you’re young

[04:50] How Olivia began working with major events

[07:00] Olivia’s mentors growing up

[08:00] Be prepared for when things go wrong in business

[08:50] Advice from Olivia for starting a new business

[10:04] Make sure your branding is ready for the future

[12:20] Behind Olivia’s event: Model Volleyball

[16:55] Philanthropy within business

[21:12] The benefits of traveling

[23:12] The value of using credit cards for business expenses

[26:14] Where to find Olivia on social media

Power Quotes

“Don’t be in such a rush, take your time and learn before starting a major business venture” – Alex Quin

“Challenge yourself when you’re young even if you think you’re not ready” – Olivia Ormos

Resources Mentioned

Olivia Ormos on Instagram

OO & CO