Mindy and Marlene share their personal experiences that led them to start the business, the challenges they’ve faced, and the impact their franchise model is making across the state. They also delve into how their approach is saving lives and providing business opportunities, especially for teachers and entrepreneurs looking for a meaningful career change.
In this episode of the Hustle Inspires Hustle podcast, host Alex Quin is joined by Mindy York and Marlene Bloom, co-founders of Baby Otter Swim School. They discuss their mission to reduce child drownings in Florida by teaching infants and toddlers to swim through their unique Turn, Kick, Reach program. Mindy and Marlene share their personal experiences that led them to start the business, the challenges they’ve faced, and the impact their franchise model is making across the state. They also delve into how their approach is saving lives and providing business opportunities, especially for teachers and entrepreneurs looking for a meaningful career change.
[00:00:03] Podcast featuring top entrepreneurs and leaders.
[00:02:39] Mission to make Florida zero drowning.
[00:05:14] Florida leading charge to end drownings.
[00:08:53] Specialized swim school for special needs.
[00:12:40] Swim school franchise with individualized lessons.
[00:15:17] Free resources for business management and self development. Follow us on social media. We focus on public relations and media outreach. We teach swimming to adults and children.
[00:17:56] Help others succeed, teach them skills.
[00:21:19] Social media tagging boosts local businesses.
[00:25:30] Successful business partnership, scalable and profitable.
[00:29:25] Social media discussion with female entrepreneurs.
Turning Personal Challenges into a Mission: Both Mindy and Marlene turned personal near-tragedies into a passionate mission to prevent child drownings, showing the power of purpose-driven entrepreneurship.
Scalability and Flexibility: The Baby Otter franchise model offers a scalable business opportunity with minimal overhead, ideal for individuals looking to balance work and family life.
Impactful Marketing: Grassroots marketing, particularly through mom groups and social media, has been crucial in spreading awareness and growing the business.
Inclusive Education: Their program’s success with special needs children highlights the importance of inclusivity in swim education.
Franchisee Success Stories: Many of their franchisees are former teachers who have found a fulfilling and profitable new career path through Baby Otter.
"Swimming lessons are as important as putting your child in a car seat." - Marlene Bloom
"We service special needs children with a 100% success rate." - Marlene Bloom
"We’re on a mission to make Florida a zero drowning state." - Mindy York
Website: www.babyotter.com
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Alex Quin is a full-stack marketing expert and global keynote speaker. Founder and Chief Marketing Officer of UADV Marketing - a member of the Forbes Agency Council.
