In this episode of Hustle Inspires Hustle, Alex Quin sits down with Jamila Hache, an actress and singer-songwriter, and Daniel Rojas, a composer and sound engineer, to discuss their innovative app, Rafy. This groundbreaking self-taping tool empowers actors by streamlining the audition process, allowing them to record scenes from home while leveraging AI features for enhanced convenience. The couple shares how the shift to self-taping—accelerated by the pandemic—presented opportunities and challenges, inspiring them to create Rafy as a solution to bridge the gaps actors face today. They also delve into the app’s development journey, including assembling the right team and receiving unexpected mentorship from Apple, which further solidified Rafy’s position as a valuable tool for actors.
Jamila and Daniel highlight the importance of collaboration and adaptability in balancing their careers in entertainment with entrepreneurship. They touch on the ethical use of AI in the arts, emphasizing their mission to complement rather than replace human creativity. The discussion also explores how Rafy’s user-centric design is helping actors worldwide by removing barriers like geographic limitations while maintaining authenticity. With insights into their creative process, the couple reflects on their vision for Rafy as an essential resource for actors and their hopes to leave a lasting impact on the industry.
[00:00:00] Introduction of Guests
[00:03:25] Traditional Casting Versus Self-Taping
[00:10:50] How Rafy Works
[00:18:15] Transition from Entertainment to Tech
[00:25:30] The Role of AI in Entertainment
[00:33:00] Rafy’s Development Journey
[00:41:45] Balancing Careers and Entrepreneurship
[00:49:30] Closing Thoughts
COVID-19 reshaped auditioning practices, making self-taping the new standard. Recognize industry shifts early and leverage tools like Rafy to stay ahead.
Combining diverse expertise—Jamila’s acting and Daniel’s music—led to innovation. Collaborating with the right partner can expand your creative potential.
Rafy emphasizes supporting actors rather than replacing them. Adopt technology as a tool for enhancement, not substitution.
Transitioning to tech was daunting for Jamila and Daniel, but research and persistence helped them succeed. Embrace continuous learning to thrive in new ventures.
Engaging with users to refine Rafy has been key. Always seek and integrate constructive feedback for meaningful improvements.
"Actors need tools that make their lives easier, not replace them." – Jamila Hache and Daniel Rojas
Alex Quin is a full-stack marketing expert and global keynote speaker. Founder and Chief Marketing Officer of UADV Marketing - a member of the Forbes Agency Council.
