Business
Kris Rudeegraap: Building Sendoso & Transforming B2B Gifting // EP 161
Alex Quin sits with Kris Rudeegraap to explore how Sendoso modernizes B2B gifting with personalized, integrated solutions that transform sales processes.
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In this episode of Hustle Inspires Hustle, host Alex Quin sits down with Kris Rudeegraap, CEO and Co-founder of Sendoso, a leading platform in B2B gifting. Kris shares how his experience in sales inspired him to create a solution that modernizes traditional gifting with personalization and seamless integration into sales and marketing processes. By addressing the challenges of building meaningful business connections in a digital age, Sendoso has enabled over 80,000 users to drive engagement and revenue through innovative gifting strategies, generating $250 million in marketplace spending. The conversation highlights how AI and data-driven tools have transformed gifting into a scalable, impactful method for businesses to stand out and build stronger relationships.
[00:00:03] Alex Quin welcomes Kris Rudeegraap, CEO and Co-founder of Sendoso, discussing the transformative role of gifting in business.
[00:05:22] Kris shares the challenges in sales that sparked the idea for Sendoso.
[00:12:15] Exploring Sendoso’s achievements, including $250M spent on gifting and integration with advanced AI.
[00:18:40] Examples of creative gifting strategies that resonate with recipients.
[00:26:50] How AI and data have revolutionized Sendoso’s platform to drive meaningful engagement.
[00:35:30] Advice for aspiring entrepreneurs and scaling a global team of 300+.
[00:43:10] Kris reflects on his legacy and the future of innovation at Sendoso.
Innovation often begins with a personal challenge. Kris turned the inefficiencies of traditional gifting into a business opportunity, creating a streamlined platform to connect companies with clients through personalized gifts.
Effective gifting is about relevance. Whether it’s celebrating milestones or targeting a customer’s interests, thoughtful gestures can open doors and create lasting relationships.
Modern integrations like AI and CRM tools have transformed traditional gifting, proving that even “old-school” methods can be reinvented with cutting-edge technology.
Success requires collaboration. Kris highlights the importance of aligning a diverse team across continents, ensuring that innovation and customer satisfaction remain central.
Building a successful business is a marathon, not a sprint. Kris’s journey demonstrates the importance of persistence, adaptability, and the willingness to learn.
"AI allowed us to accelerate our roadmap by 100x." - Kris Rudeegraap
"We’ve built a modern way to gift, integrated into your tech stack and automated for ease." - Kris Rudeegraap
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Alex Quin is a full-stack marketing expert and global keynote speaker. Founder and Chief Marketing Officer of UADV Marketing - a member of the Forbes Agency Council.
