Alex Quin sits down with Kris Rudeegraap, CEO and Co-founder of Sendoso, a leading platform in B2B gifting. Kris shares how his experience in sales inspired him to create a solution that modernizes traditional gifting with personalization and seamless integration into sales and marketing processes.
In this episode of Hustle Inspires Hustle, host Alex Quin sits down with Kris Rudeegraap, CEO and Co-founder of Sendoso, a leading platform in B2B gifting. Kris shares how his experience in sales inspired him to create a solution that modernizes traditional gifting with personalization and seamless integration into sales and marketing processes. By addressing the challenges of building meaningful business connections in a digital age, Sendoso has enabled over 80,000 users to drive engagement and revenue through innovative gifting strategies, generating $250 million in marketplace spending. The conversation highlights how AI and data-driven tools have transformed gifting into a scalable, impactful method for businesses to stand out and build stronger relationships.
[00:00:03] Alex Quin welcomes Kris Rudeegraap, CEO and Co-founder of Sendoso, discussing the transformative role of gifting in business.
[00:05:22] Kris shares the challenges in sales that sparked the idea for Sendoso.
[00:12:15] Exploring Sendoso’s achievements, including $250M spent on gifting and integration with advanced AI.
[00:18:40] Examples of creative gifting strategies that resonate with recipients.
[00:26:50] How AI and data have revolutionized Sendoso’s platform to drive meaningful engagement.
[00:35:30] Advice for aspiring entrepreneurs and scaling a global team of 300+.
[00:43:10] Kris reflects on his legacy and the future of innovation at Sendoso.
Innovation often begins with a personal challenge. Kris turned the inefficiencies of traditional gifting into a business opportunity, creating a streamlined platform to connect companies with clients through personalized gifts.
Effective gifting is about relevance. Whether it’s celebrating milestones or targeting a customer’s interests, thoughtful gestures can open doors and create lasting relationships.
Modern integrations like AI and CRM tools have transformed traditional gifting, proving that even “old-school” methods can be reinvented with cutting-edge technology.
Success requires collaboration. Kris highlights the importance of aligning a diverse team across continents, ensuring that innovation and customer satisfaction remain central.
Building a successful business is a marathon, not a sprint. Kris’s journey demonstrates the importance of persistence, adaptability, and the willingness to learn.
"AI allowed us to accelerate our roadmap by 100x." - Kris Rudeegraap
"We’ve built a modern way to gift, integrated into your tech stack and automated for ease." - Kris Rudeegraap
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Alex Quin is a full-stack marketing expert and global keynote speaker. Founder and Chief Marketing Officer of UADV Marketing - a member of the Forbes Agency Council.
