In this episode of Hustle Inspires Hustle, Alex Quin interviews Renzo Rosso, founder of Diesel and chairman of OTB Group, about his journey in fashion and hospitality. Renzo shares insights into creating the iconic Pelican Hotel, blending vintage aesthetics with modern luxury, and how bravery and innovation define his legacy.
In this episode of Hustle Inspires Hustle, Alex Quin interviews Renzo Rosso, the visionary founder of Diesel and chairman of the OTB Group. Renzo shares his journey of transforming Diesel into an iconic fashion brand and redefining casual luxury with a bold and creative approach.
He also explores his success in boutique hospitality, focusing on the Pelican Hotel in Miami—a landmark of individuality and style since its 1994 launch. Renzo reveals how he collaborated with his creative team to design each room using authentic vintage furniture, blending heritage with modern luxury to create a one-of-a-kind experience.
The episode highlights the Pelican Hotel’s cultural impact, attracting celebrities and influencers while establishing itself as a trendsetting destination. Renzo reflects on his legacy, emphasizing bravery and innovation as core values, and shares insights on maintaining authenticity while adapting to modern trends.
This episode is a masterclass in creativity, business strategy, and staying true to one’s values while making a global impact.
[00:00:00] Introduction: Alex Quin opens the episode and introduces Renzo Rosso, highlighting his achievements with Diesel, OTB Group, and the Pelican Hotel.
[00:01:33] Creative Vision: Renzo Rosso discusses involving his creative team to design the Pelican Hotel, leading to its success as a top boutique hotel.
[00:02:03] Cultural Impact: The Pelican Hotel becomes a hotspot for celebrities and influencers, solidifying its reputation as a unique destination.
[00:02:46] Legacy and Bravery: Renzo reflects on his personal legacy, aiming to be remembered for his bold, innovative projects and bravery.
[00:03:35] Heritage Meets Modernity: Renzo and Alex discuss the Pelican Hotel’s vintage aesthetic, design challenges, and the importance of blending heritage with innovation.
Heritage Meets Modernity
Combining vintage charm with modern design creates timeless appeal, as demonstrated by the Pelican Hotel’s unique offering.
Be Bold in Creativity
Renzo’s hands-on approach to every design detail exemplifies the power of taking creative risks.
Make Your Mark
Success often lies in doing what others won’t—Renzo’s willingness to push boundaries defines his legacy.
Stay Authentic
Building a brand that reflects true values resonates deeply with people and creates lasting success.
Bravery as a Lifestyle
Being remembered as "brave" means consistently pursuing the unconventional and making impactful decisions.
“I want the Pelican to be remembered as a piece of art, like my baby.” — Renzo Rosso
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Alex Quin is a full-stack marketing expert and global keynote speaker. Founder and Chief Marketing Officer of UADV Marketing - a member of the Forbes Agency Council.
