Why You Should Niche Down ft. Jason Swenk with Alex Quin

We’ve teamed up with ManyChat’s Conversations 2019 as the official podcast sponsor! For our fifth episode, we sit down with legendary agency owner and the host of the Smart Agency Masterclass Podcast, Jason Swenk. Jason discusses how he became an “accidental” agency owner and the challenges he faced. On top of his experiences, Jason and Alex Quin go in on the importance of differentiating your agency from the others, focusing on a niche, and the value of understanding your client. If you currently own or are planning to own a marketing agency then this podcast will be extremely helpful in understanding the nuances and challenges of doing so.

Entrepreneurial Wisdom Nuggets:

• You don’t need to know or do everything, understand what you lack and hire for it.
• Don’t be a “me too” agency, know what you want and focus on that and you will reap the rewards of doing so.
  

Podcast Outline

[01:34] A background on Jason’s agency

[02:40] The Smart Agency Masterclass Podcast

[03:00] Hiring Jason’s agency to consult for your business

[04:05] If Jason had access to his agency’s consulting when he first started

[04:41] The biggest agency villain

[05:13] Jason Swenk The Agency Playbook

[05:50] Differentiating your agency from others

[06:44] How Alex started his agency

[10:42] When picking a niche

[11:31] The power of drilling down on a target market

[12:42] The importance of understanding your client

[14:29] When bidding for work with a client

[16:00] How to connect with Jason

Power Quotes

“Picking a niche is like a Vegas buffet, you try a little of everything till you know what you like” - Jason Swenk

“If we don’t know where we’re going, how is our team going to know what decisions to focus on? ” - Jason Swenk

Resources Mentioned

JasonSwenk.com

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